Unnikrishnan Balachandran – Copywriter, Brand Manager

My journey in advertising began in 2007. I was a part of the team that handled the complete communication for a leading Newspaper in Kerala and also the launch of its FM Radio division. As time passed, I found myself working with some of the leading brands across various categories, planning and developing their branding and communication activities with a complete 360 release solution.  

Over a period of 14 years, I have gained experience in promoting brands in different sectors, from restaurants to banking to lifestyle & fashion to malls and also personal branding activities for influencers/models. My career is a thrilling experience of bringing the brands closer to their customers/consumers, whether it was taking a regional brand to an international market or increasing the presence of a national brand in a regional market. And in doing so I also had the privilege to lead some award-winning campaigns.

My services include brand strategizing, finding consumer insight, creative conceptualization, production supervision, model/brand ambassador/influencer selection, campaign implementation with media recommendation, and customization of campaigns as per the media. When it comes to having the right brand campaign, there is no 1 size fits all solution. I take a brand for its uniqueness and see how it translates to a consumer requirement. 

From developing corporate brands to product brands to personal brands, my time is invested in finding how brands can grow in the market and evolve as per the changing trends making sure they stay on top of the consumer's mind.