A Start-Up specialist with extensive experience in the Payments and Retail space. For Soorraj, the segue from seting up start-up business units within large organizations and being a part of the founding team of large multinational corporations to starting up himself was an easy one. The venture is the result of a strong urge to disrupt a 3-decade old payment ecosystem. Soorraj is of the strong belief that technology, the India story, disruptive product, and meticulous execution would drive the growth of businesses in the coming decade and this is the cornerstone of Benow's strategic vision.