Rohit Wadewale, established in 2001 has been the most favorite Maharashtrian snacks brand in Pune initially and has grown over the years to franchise itself across various towns in Maharashtra and in few other countries too... A very unique concept of having a central plant making 45 varieties of Maharashtrian snacks makes sure the taste never changes. A total spread of 85 franchisees that operates on a Chef less concept is the USP of this brand. Overall the concept that works for franchisees in increasing the business without any hassles of dependency on the Chef and to cater to the taste buds of the customers forms a proposition for a unique business model to scale up.