Richa Kapila
 
Madewithlove is the byword Richa lives by.  D’chica is a baby made with her love, hard work, and sweat.  All of 30, Richa started her entrepreneurial journey when most of her peers were settling into their first jobs.
 
A graduate of Pearl Academy, Richa has always had a keen eye for design and the desire to create something different.  She started D’chica as a partnership firm with her sister-in-law Vani in 2014, they re-launched the business as D’chica Fashion Lifestyle Pvt. Ltd., in 2019 with two kids fashion brands under its umbrella, D’chica, and D’chica Bro. 
 
She is currently hard at work developing products and preparing for the launch of DFL’s new pets brand D’chica Paws.
 
DFL owes a huge part of its success to the fresh, out-of-the-box designs created by Richa. She researches elements her little customers would love in a piece and then adds her own ‘grown-up’ twist to make each product stand out.
 
Her design sensibility, however, is focused not just on aesthetics, but on the idea of creating products people will love for the ones they love the most.
 
Her keen attention to detail ensures that every product that comes out of DFL caters to the smallest comfort of its customers.
 
Richa follows a practice of spending time with moms and children to understand their needs, takes detailed feedback on every aspect of the product, be it the breadth of the strap in the beginner bras or the softness of the cushion in kids footwear, she observes, improvises and tries to perfect every product launched by D’chica.
 
Following the same principles for the pets brand, Richa not only observe her dog baby and muse Cookie carefully to understand the comfort level of the product. But also spends hours with dog & cat moms, understanding their unique needs in terms of pet fashion products, essential accessories, and healthy treats for their precious darlings.
 
With her focused and clear approach to design and product development, Richa hopes to create a completely unique business that thrives not just on profit but on the immense love & trust of its little customers and their moms.