When it comes to ‘Women Entrepreneurship’ we can still examine the impending participation of women in diverse starts of the economy. But we also come across examples of inspiring women entrepreneurs who have made a mark with their impactful and inventive visionary attitudes. No matter what field they chose, their potency to embark on the fire of independence and reformation is applaudable in every sense. One such champion redefining the chapters of women’s potential for emendatory work in the affiliate industry of India is none other than Parul Tarang Bhargava.
Parul Tarang is the CEO and Founder of vCommmison and she hails from a middle-class family background in Delhi. Recently, Parul was awarded the prestigious title: “Promising Women CEO of the Year - 2022, Global Affiliate Network Category”. She earned this award after working for more than ten years as an entrepreneur with diverse skill sets ranging from Digital Marketing to Performance Marketing and Sales. A B. Tech student in Information Technology, she is an ambitious and resilient businesswoman. Her urge is to always look for scope of growth and substantial opportunities to help businesses upscale their game.
Parul’s company, vCommission is a pioneering face in India’s affiliate marketing network with an exemplary vision to bring something distinct. The astute services offered by the company are E-Commerce, Travel, Finance and Insurance, and iGaming. Within a span of a decade, the brand has vigorously reached the gigantic numbers of working with 100k+ affiliates, harbouring 80 million in monthly traffic, 2.5 million conversions, and 2-billion-dollar worth monthly GMV. These fantastic numbers speak about the persistence and efforts of the brand. vCommission Media Private Limited had dedicated its services to over 100+ clients from every corner of India and globally as well. The company has made remarkable collaborations with esteemed firms like Walmart, Amazon, Alibaba, Myntra, Agoda, Shopee, Qatar Airways, etc.
Parul has successfully steered the company to great achievements ever since its inception. In 2013, the brand saw its merger with Adways which is regarded as a mentor in mobile marketing in the entire Asian continent. In 2015, the company made it to the list of top 50 Alexa rankings. In the next year, the company went ahead to invest in ten startups and by 2018 vCommission became a top-notch partner for global brands. Taking the legacy of proficiency into the foreground, the company won the award for ‘Best E-Commerce Company’ in 2019 at the Indian Affiliate Awards. In today’s times, the brand stands as India’s pioneer global affiliate and is considered as value compulsive brand. It has also been recognized as ‘Brand of the Year 2021’ and ‘top 30 Most Trusted Brands to Watch in 2021’.
Being a triumphant women entrepreneur herself, Parul gives credence to learning and implementing some major tips and tricks that have contributed to her journey of entrepreneurship. According to her, firstly a woman entrepreneur needs to keep a clear vision amidst the haziness of uncertainties and keep faith in her capabilities. She should have a sound understanding of their target audience and must maintain overall consistency and trust the competency of her decisions.