Niraalee Shah is the author of the book INDIAN ETIQUETTE – A Glimpse into India’s Culture. Niraalee Shah is the Business Mint NATIONWIDE AWARDS 40 under 40 PROMISING ENTREPRENEUR 2021, Global Triumph Foundation Women Start-up Award 2021, and Entrepreneurs of India Best Female Award 2020. 
Niraalee Shah’s love for India and the burning desire to create Skill India and Brand India empowered her to write this book. She says “Should you be looking to travel, live, relocate or do business in the sovereign state, we will give you a helpful head start on understanding the country and its culture, practices, and etiquette in India.”
She invites Indians and Foreigners to join hands and experience the Indian Cultural diversity: The True Essence and Beauty of India. We promise you that your memories of India will blaze bright long after you’ve left its shores.
A Gifted Brand Builder, Corporate Trainer, and Author
Niraalee Shah established Image Building and Etiquette Mapping to extend her wealth of knowledge to corporates and organizations globally. As a Brand Strategist, Internationally Certified Trainer, and Consultant, Niraalee Shah works alongside entrepreneurs, corporate houses, and independent professionals to achieve striking innovation and development at all fronts. Niraalee Shah helps corporates, organizations, and individual professionals to help embrace change and achieve breakthrough performance. Her work is testimony to the fact that every minute change creates a significant impact:
· The impact of brand recognition and recall
· The impact of enhanced customer experience
· The impact of improved team performances
· The impact of a profitable enterprise.    

Niraalee Shah’s work is highly specialized towards the wide spectrum of training requirements. Her skills apply to many aspects of the Indian business landscape:
· Corporate Training
· Personal Branding 
· Hospitality Training
· Luxury Boutique & Retail Training
· Events & Exhibitions Training
· Entertainment Training 
Niraalee Shah is focused on helping entrepreneurs create profitable businesses and brands that attract their ideal clients. Her expertise helps brands showcase their expertise and command premium pricing through brand experience, and added value of customer experience.
    
Credentials and Certifications
Niraalee Shah is an Image Consultant and Branding Strategist, she is certified by The Indian School of Image Management (Mumbai) and The International Image Counselled (Canada). She is an internationally recognized and certified etiquette trainer from The British School of Etiquette, with CPD (Continuing Professional Development) and ILM (Leadership and Management) certifications. Image Building and Etiquette Mapping have been procured through ISO certifications, making Niraalee Shah one of the few BSCIC ISO trainers, an industry pioneer, and a visionary professional in India.
Expounding Your Brand’s Inherent Potential
Niraalee Shah has a mission to help you to achieve your business goals by turning your managers into great leaders and your staff into value-adding assets. When a business is looking for an everlasting impact, it must engage with the right professionals with the appropriate know-how. As they focus on building attractive brands and successful enterprises, the cohesiveness of every detail is key. Niraalee Shah binds these details to create an impactful, sustainable change in your organization, which propels business towards profit and enhanced productivity.
Image Building and Etiquette Mapping is now the answer to inculcating cutting-edge brand values and taking your business to the next level. Connect with Niraalee Shah and begin your transformation process.
BE A SPARK THAT IGNITES A FLAME IN THE LIVES OF OTHERS.
– Niraalee Shah