KIU is not just a brand name, it’s an attitude. KIU is Keep it Up. We, humans, have a tendency to share on Social Media/Speak about our achievements, place trophies/certificates at a place visible to others. We love to keep everything that we are proud of Up and visible. However small it may be or may even look imperfect to some, it's ok, you can’t satisfy everyone  . The brand KIU was born with the following philosophy/attitude :

• * With due respect, no luxury brand bag can be superior to the one I made for me
• * I will decide how my bag will look
• * In-fashion means, what I am comfortable with
• * I will not be hesitant rather confident to show my choice
• * I will not spend my hard-earned money on buying expensive bags and then going through the painful task of finding a place to store them properly
• * I will proudly show my bag on Social Media without fearing about repeating the same bag in the future as I can change the look any number of times
• * Work, Party or Play, my bag will change I want it the way
• * If one part of the bag is defaced, I won’t discard my favorite bag. I can always buy only that part on kiubrands.com which could be the body, inner bag, handle, trim, or the charm, and change it

Bags are the most important item for anyone as they safely store our valuables. As a kid, our books, lunch box, water bottle, and as adults our hard-earned money, cards, keys, and other personal belongings and that is another reason why we always keep our bags Up.

May your life be as colorful as KIU and don’t forget to keep your KIU Bag always Up