Harsh Agarwal - Healthy Foods Category

Kolkata, india
2021

Harsh Agarwal, in the year 2020, founded Greenland Agro, a food-tech startup, and strived to become one of the leading healthy snacking brands in India. The startup offers to deliver a range of quality products, including high protein snacks, tea bags, and cookies, to name a few amongst many other delectable options.

The founder of the company contemplated that being merely innovative is not enough for any startup to prosper. To thrive in the food industry, one must follow consumer trends alongside being creative. He highlighted that one such direction is the growth of healthy snacking in India. There is a rise in the Indian vegan market since 2017, and it is expected to rise more by 2025. With “Veganism” now attaining five times more interest than vegetarianism and the availability of gluten-free food options, it was the right opportunity to create a brand that helps instantiate one’s hunger for an extended period with high-fibre and wholesome snacks.

Amazon & Udaan are major online sales channel partners in B2B & B2C categories. Offline sales channel partners include Distribution house & CnF agents across the country’s length and breadth, covering General Trade, HORECA & Institutional market verticals.

Meet the Aspiring Founder
Being a big-time foodie and a health-conscious human being, Harsh Agarwal is a hardcore marketing enthusiast and a Superfood Explorer. Harsh has completed his graduation from Bhawanipur College. He is a Certified Management Accountant from the United States and is also a Tea Taster.

Harsh commenced his journey to oil the wheels of his family business that handles tea estates primarily in Siliguri, in the Himalayas’ foothills, encircled by endless lush green tea gardens. He yearns to become a Health Snacking partner of every household.

Founder of Greenland Agro - Harsh Agarwal
Harsh Agarwal, who devised the journey of his healthy snacks startup called the Greenland Agro Foods, is a living example of the famous adage – “where there is a will, there’s away.”
Being a food lover forever, Harsh was determined to bring about a change and pair the unparalleled combination of health and snacks together.


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