Harnoor Kaur Gulati - E-Commerce & Consumer Brand Category

Bangalore, India
2021

Harnoor Kaur Gulati is a fierce entrepreneur, a passionate leader, and a tough taskmaster who knows how to deliver. She has been a force to reckon with and has been instrumental in the transformational success of Cutting EDGE, a reputed Homeware & Kitchenware manufacturer, from a reputed and trusted B2B/OEM Brand to a Popular Household name. 
While the firm has been working behind innovative kitchen solutions and quality kitchenware products for 25+ Years focusing on quality and excellence each step of the way. However, the focus was never on being a consumer-facing company. That all changed in December 2019 when the firm under the strong leadership of their newly appointed E-Commerce Head launched on Amazon & Flipkart and achieved fantastic growth in a matter of months to overtake several well-established brands in terms of sales, positive customer ratings, and fantastic reception. Currently, the Brand can be found on shelves of popular Modern Retail stores all over.
“We’ve been very aggressive in our launch, and its’ been a complete Team Effort to be able to achieve this”, says Harnoor Kaur. “For most companies, just getting traction and visibility itself is a major challenge. But having worked around a very innovative strategy quite successfully, we realized that getting traction wasn’t the issue - the real challenge barely starts from there. It was important for us to ensure robust processes, maintain strict quality checks, and ensure that the product and packaging are beyond the customers’ expectations. And more importantly, to ensure that we don’t lose out on any momentum which was key to it all. That led to our mantra – ‘Don’t drop the ball’ which crisply describes the team's mission statement. The way our teams have been working round the clock to ensure that we never drop the ball on this amazing journey is what makes them the Real Heroes behind our success story.”
Lady Success has been an old and constant friend to Harnoor and she’s never given her a chance to walk away from her give her constant grit & determination and a fiery ambition to match. Whether it was academics right from school to college, she has been notching up one achievement after another and bringing in success and enormous pride to every institution she has been a part of. If you happen to catch her grabbing her favorite cuppa at any coffee shop while juggling a few (read: many) calls while barely getting time to catch her breath in between, you’ll still never see her break a sweat. As far as she’s concerned, the journey for Cutting EDGE has barely started and has miles to go to become a global name very soon.


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