A science-led wellness brand redefining sleep care through innovation, research, and trust

At the Nationwide Startup Awards 2026, presented by Business Mint, Eight Roots has been honored with the prestigious title of Innovative Personal Care & Sleep Wellness Brand of the Year – 2026. This recognition celebrates the brand’s pioneering approach in building a new-age wellness category rooted in science, quality, and real-life problem solving.

From a Personal Sleep Challenge to a Category-Defining Brand

In an increasingly crowded wellness market, Eight Roots stands apart for its origin story one driven not by trends, but by necessity. The brand was founded by Rishabh Bohara and Niharika Jain, a husband-wife duo who set out to solve a deeply personal challenge: poor sleep quality.

While exploring the root causes, Rishabh identified magnesium deficiency as a key factor affecting sleep. However, existing solutions were largely limited to oral supplements, prompting him to explore alternative approaches. This led to the discovery of topical magnesium applications, a globally emerging trend supported by research indicating better absorption.

What began as a personal experiment soon evolved into a powerful business idea.

Innovation Backed by Science and Purpose

Eight Roots developed a magnesium-based body lotion, focusing on topical application for improved effectiveness and ease of use. The turning point came when the founders identified a gap in safe sleep solutions for children. This insight led to the creation of their flagship product the Kids Bedtime Lotion, which quickly became a cornerstone of the brand’s growth.

Within just a few months of launch, the brand achieved significant traction, reaching over 5,000 customers across India and Singapore through a direct-to-consumer model via its website and Amazon.

Commitment to Quality and Global Standards

A defining factor behind Eight Roots’ success is its uncompromising focus on quality. The brand sources its magnesium from the Zechstein seabed in the Netherlands, globally recognized for its purity and high-grade mineral content.

This commitment to premium sourcing, combined with rigorous research and formulation, has positioned Eight Roots as a credible and trustworthy name in wellness, especially in a category where consistency and transparency are often lacking.

Strong Founding Vision

The strength of Eight Roots lies in its balanced leadership:

• Rishabh Bohara, with an academic background from IIT Bombay and experience in management consulting, brings analytical rigor and product innovation.
• Niharika Jain, an LLB graduate and former corporate lawyer at Khaitan & Co, contributes strategic direction and operational excellence.

Together, they are building a brand that prioritizes long-term value, trust, and scientific integrity over short-term trends.

Shaping the Future of Sleep Wellness

With a clear vision to become India’s first science-led magnesium wellness brand, Eight Roots is focused on addressing sleep-related challenges, particularly for children and mothers. By combining global research, premium ingredients, and a modern distribution approach, the brand is not just offering products it is creating an entirely new wellness category.