DIVIJ BAJAJ DRIVING HEALTH & HAPPINESS TO EVERY HOUSEHOLD WITH
POWER GUMMIES
Divij Bajaj began his entrepreneurial journey becoming the ‘Gummy Man’ of India has an
interesting backstory. The 26 years old ingenious man, dreams to enable nutrition and
health resorts for Millenials coexisting with convenience amidst their fast-paced life. He
aimed to build a pill alternative company to provide nutrition to people, envisioned doing
that with super tasty gummies as nutrition and healthy living are top-of-mind for more
consumers now than ever before. Catering to adult nutrition driving away from the fear of
bitter-tasting medicines or pills, when no other healthcare entity thought of it.
Founded by Bajaj in 2018 when he was 23 years old, Power Gummies stands out with an
intent to make people happy and confident about themselves with easy nutrition. The
company has amassed milestones of touching over 1,00,000+ lives and sold 20,00,000+
gummies with a single variant for hair & nail vitamins since our inception. Their most
renowned variant that helps with complete hair revival and restores nail health. And now,
have recently launched a new variant - The Beach Body, for effective weight management
bringing the power of feeling fabulous and healthy being fit. The idea of having Power
Gummies as an alternative to traditional pills took the country by storm, making it the
Third best-selling Product on Amazon Launchpad.
Adding to the outshining accolades of this vividly sharp-sighted entrepreneur run startup,
Power Gummies has been making headlines through 2020 with 6X growth within 3
months and drawing consistently three funding rounds from DSG venture partners, Agility
venture partners, & Venture Catalysts in a row. In the last month of 2020, Power Gummies
raised a bridge round of an undisclosed amount. The company has been recognised as
the Top Startup to Watch in 2020, by INC42 and Best Innovative Nutrition Product
2020 covered by Forbes, India.
Bajaj, who emerged as Best Entrepreneur of the Year 2020 by Forbes India, came up
with this mind-boggling idea of curating vitamin gummies with his personal life experience
of his mother hating bland and bitter-tasting supplement capsules. This MBA graduate
has always tried to dissect innovative ways to solve problems with his creative solutions
and that's his Business Mantra. His imagination brought him to the brain waving idea of
how it would be to devise a supplement that does not look like a medicine and is
enormously tasty yet nutritious. This quest furthered his imagination to reality with his
nutraceutical startup being a market leader, storming the industry introducing gummy
supplements in India and delivering a galactic performance.

Today, the aggravating environmental conditions and rigid lifestyle has made it impossible
for the young generation to caress themselves with proper nutrition and this is exactly
where this startup hits on. Their distinctive approach is simply to introduce Power
Gummies unisex supplements as a genuine over the counter product and part of their
lifestyle where people do not miss on nutrition or seek expert opinion except in case of
medical conditions. This is starkly different from the rest of the multivitamins or any other

supplements offered in the market for end consumption. The ingredients used are vegan-
based, low or 0 gm of sugar, gelatin-free, gluten-free with zero additives, no artificial

colour and completely vegan. With an amalgamation of mineral and nutrient-rich
compositions acting as a panacea for holistic nutrition needs.
Divij, Before starting Aesthetic Nutrition started an Edtech platform called The Admission
Portal to counter all admission related hassles faced during the process, which later
joined to be known as Justdakhila.com. Also started his silent disco chain by the name of
“Headphones'' expanding over to new establishments in two different zones of New Delhi.
This intuitive business mind has also taken over making smart investments powering
blooming startups - Prolixr, extending innovative skincare experience for millennial
women being a category definer with Vitamin C range, Organic Brew and Farmers
Company which provides hand fetched green tea and premium quality organic Indian
spices respectively.

Beefing up the expansion plans and growth strategy for the startup, their next five-year
plan is to launch over 40 variants which are under the pipeline in several stages such as
composition fixation, clinical trials and development stages. Power Gummies plans to
launch them over the coming years by creating the right set of customer base establishing
awareness and education. Curate a 'Power Sphere' which is to bring to the world a Power
- Portfolio of nutrition brands that anticipate and satisfy peoples; desires and
health. The start-up expects to observe an exponential growth in demand with people
becoming more health-conscious and adapting healthy ways to nourish with multivitamin
supplements after COVID 19 outbreak.

Furthermore, on the global front, the research reports suggest the gummy supplement
formats blowing the vitamin industry markets especially with high population density in
the Asian and Indian domestic markets. Even, the CAGR is projected to grow in folds.
When it comes to speaking about potential. Power Gummies has also observed a stark
growth in sales over the last quarter over our official website and platforms, and induced
interest of people to know about the pivotal role our ingredients play in overall wellbeing.