We are a celeb-crazy country where celebrities are revered and have a larger-than-life image anywhere one goes. When it mattered reaching out to celebrities, it was always a pronounced distance for the fans. However, more than a decade ago, social media played a key role in bringing them together on the same platform. With the revolutionary pace in digital technology today and hyper-personalised outreach programmes, there was always a way of bridging this gap even further - and taking Indian fandom to a new level. After having successfully run brick-and-mortar businesses, Akshay – Co-founder and CEO, started Tring with his brother, Rahul Saini, and friend Pranav Chabbadia, with an aim to address this very gap of bringing fans closer to celebrities and giving them guaranteed bilateral connections. From personalised celebrity video messages to live video calls, the website-based technology platform has evolved to offer many more services, that involve over 4000+ celebrities from India and around the world. For Akshay, the USP of Tring is in the content, offerings and the overall customer experience. “Tring offers connections with celebrities from different categories and genres like national stars, TV artistes, international talent, regional stars, sports persons, motivators, influencers, musicians and many more. Fans get to have their favourite celebrities wish them or their loved ones on occasions such as birthdays and anniversaries, become a part of their life events – making it a really personalised, shareable moment and a permanent memory. Our Tring-Business-Connect division gives businesses an easy, convenient and transparent access to celebrities digitally for product launch, brand promotion, announcements, felicitations, etc. We offer businesses the comfort of budgets, geographies, genres, relatability, amongst others. This product is working wonders for SMEs giving them access which was not easy otherwise, at price points which are unbelievably low. All businesses benefit directly from celebrity connections and promotions. Why Tring? It is fast, easy and affordable.” From its launch in early 2020, the last year has seen tring take a huge leap ahead in driving the category of personalised video message services and influencer marketing. With the significant backing by CEO of Flipkart, Cofounders of Unacademy and Udaan, Ekta Kapoor’s ALT Balaji, Atul Kasbekar, etc. its testimony to the vision of the founders as well as the simple idea that fans would love to experience their favourite stars in the most personalised way possible